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The designed mark system has as its basis the outline of a badge on which various graphic signs representative of the occupants’ artistic intervention are drawn.
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The decoration of the old cells, transformed into rooms, was then entrusted to various artists, making it one of the most photographed hostels in Europe, as well as a cultural landmark for the neighborhood and the city of Milan thanks to the extraordinary work of the Madama team (who made the proposed concept their own).
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