La Luna è una Lampadina.

Visual identity for IED’s 50 years anniversary exhibition.

www.50anni.ied.it

Graphic project for the visual identity of the exhibition for the 50th anniversary of the Istituto Europeo di Design at the La Triennale di Milano.
The graphic project is inspired by the communication of news and newspaper headlines of the second half of the last century. A subtle reference to the dialogue between the most important cultural events of the century and those that marked the growth of IED in the same period. A journey through time between these dates, presented in the exhibition by an interactive timeline.

The large number of communication tools required the design of an elaborate typographical system, an initial effort that also made the production of the various tools faster and made it possible to maintain consistency and recognizability among the various formats developed.

The graphic project is inspired by the communication of news and newspaper headlines of the second half of the last century. A subtle reference to the dialogue between the most important cultural events of the century and those that marked the growth of IED in the same period. A journey through time between these dates, presented in the exhibition by an interactive timeline.